Rē Sauna

Location:Winnipeg, Manitoba, Canada
Services:Brand Collateral, Brand Identity, Logo Design

Re Sauna is Winnipeg’s first infrared sauna studio, and aims to provide a quick, private getaway where one can focus on peace and healing.

Re Sauna created a business plan that combined sauna studios with massage therapy, resulting in a place to enhance both mental and physical well-being. A place for self-care, owners Chantal and Catherine want their customers to leave feeling refreshed, rejuvenated and renewed.

When you think of saunas, you often think of the Scandinavian countries, and their love and integration of the sauna experience. Using that as a jumping off point, we experimented simple typography solutions combined with simple colour palettes. As the interior design became clearer, we shifted into black and white to simulate some of the materials being used, and to allow for future photography to shine. Noting the shared similarities between infrared waves and bodily pressure points, we created a series of ‘wavelength’ patterns to be used throughout the branding, giving the materials a cohesive and sound aesthetic.