Concept
Co-owners Teri-Lynn and Elise had a strong vision of what they wanted in a brand, which centred around the classic ice cream shop experience that left you feeling happy inside, as if you were taking a break from the world. In fact, they feel that their made-from-scratch recipes would make their grandmas proud!

Solution
Fête — which is French for great — therefore took on a happy, colourful flavour with a vintage aftertaste. Starting with a whimsical logo, we moved into a warm-feeling colour palette which could apply itself differently to a variety of packages, including their pints, coffee cups and an 'ice cream passport', for those aficionados who won't stop until they've tried every flavour. All-in-all, we feel it's just the right mix of ingredients.