Concept
Having met owner Pia Buus at various markets over the years — and having a newborn daughter at the time — we were quite familiar with her product. We knew that Pia had found early success with her company without any branding; now it was time to have a brand that matched her product. 

Solution
The first thing we noted was the exceptional quality of the shoes, and the strong colour palette already in use through material selection. Starting from a place where a colour palette leads is not typical, but in this case proved to be a creative boost, as we started imagining all the different ways we could use it, which eventually led to the creation of several different vector patterns and illustrations. A sophisticated  simplicity of design started to form, and before we knew it, we had a functioning brand, exciting both digitally and in the various formats of brand collateral we created.