Having met owner Pia Buus at various markets over the years — and having a newborn daughter at the time — we were quite familiar with her product. We knew that Pia had found early success with her company without any branding; now it was time to have a brand that matched her product.
The first thing we noted was the exceptional quality of the shoes, and the strong colour palette already in use through material selection. Starting from a place where a colour palette leads is not typical, but in this case proved to be a creative boost, as we started imagining all the different ways we could use it, which eventually led to the creation of several different vector patterns and illustrations. A sophisticated simplicity of design started to form, and before we knew it, we had a functioning brand, exciting both digitally and in the various formats of brand collateral we created.