Re Sauna

Re Sauna is Winnipeg’s first infrared sauna studio and provides a quick, private getaway where one can focus on peace and healing.

As a new business, Re Sauna needed a brand that was as refreshing and calming as the space and the services.

To accomplish this, we experimented with simple typography solutions paired with simple colour palettes. As the interior aesthetic became clear, we emulated the black-and-white materials being used. Studying the similarities between infrared waves and bodily pressure points, we created a series of ‘wavelength’ patterns for the branding, giving the materials a cohesive and sound aesthetic.

Services
Brand Strategy, Brand Development, Brand Identity, Brand Collateral

Instagram
@resaunawpg

Website
resauna.ca

Similarities between infrared waves and bodily pressure points were a ‘lucky accident’ that we had a lot of fun with, creating a series of ‘wavelength’ patterns for the branding.

While the initial brand suite was small, identifying future applications was important for the client. To allow for quick execution later, we built a suite of collateral mock-ups, in addition to providing brand typography and colour values.

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