Dconstruct Jewelry

An icon in the Winnipeg fashion scene and beyond, Dconstruct jewelry and homewares celebrate bold ideas, shapes, and colours.

Taking a new turn with materials and designs for their holiday collections, Dconstruct needed the launch photography and social media to pack a punch.

Built on the personalities – and living embodiments of their brand – designers Sean and Lisa, we leveraged punchy photography, art direction and photo styling to launch their newest collections. Not shying away from bold styling and aesthetics, we created a social media splash to drive traffic and, ultimately, sales online.

Services
Photography & Reels, Email Marketing, Content Creation, Content Strategy

Instagram
@dconstructjewelry

We had a blast capturing the brand's spirit through bright fashion and makeup that accentuated the colourful, scalloped earrings. We channelled Y2K’s shots with exaggerated poses and bold fashion to show that Dconstruct does not shy away from fun.

For their first homewares launch, we needed to maintain the Dconstruct brand while introducing a completely new product line. Using solid backdrops, bright colours and close-up shots we created an energetic campaign that complemented their brand on social.

We maximized our reach by leveraging Dconstruct’s email audience. Leaning into the punchy photos and bold designs, we created fully customized e-newsletters to extend their brand and introduce the new collections, guiding excited shoppers to their website to capture online sales.

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