Sugar Blossom Jewelry

Designed in-house, Sugar Blossom Jewelry’s collections delight in the small details to create stunning gold jewelry you can live in.

Fresh off of a new website launch in 2019, Sugar Blossom needed their visuals to tell a new story. 

We used fashion photography to shape their new look, shifting from bright colours into subtle warm tones and a sophisticated feel. The photography united their website, social media, and lookbook each season, allowing the brand to speak for itself visually.

Services
Brand Identity, Photography & Reels, Content Creation

Instagram
@sugarblossomjewelry

Website
shopsugarblossom.com

Each collection was built on a fully imagined theme and brand-new pieces. To express this, we used styling, framing and editing to create a strong individual aesthetic for each photoshoot while maintaining the Sugar Blossom look and feel.

Since we always shot a season ahead — photographing fall/winter collections in summer — we cooled down the photos with editing, leaning into bright, frosty whites for their winter launch. For the inverse, we leveraged sunny lighting and warm tones to create the illusion of summer in December.

Each collection was shot for print and screen, appearing on Sugar Blossom’s social media, website, physical and digital advertising, and lookbook.

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