Charlie’s Coffee

Charlie’s needed a brand that would reflect their friendly space and extend warmth and support back to the community that supports it.

To create an accessible and friendly brand, we kept one foot in the past, drawing from gathering spots from our shared history. Citing friendly and charming spaces like Cheers, we moved in the direction of a hand-written script. Once the logo was cemented, we created a soft and warm colour palette to ensure a welcoming attitude was presented for people of all ages.