When they dropped into our lives in 2016, Beeproject was searching for a packaging refresh of their neighbourhood honey. Feeling the design was stale — and that the market did not support the price associated with the work involved — we endeavoured to help provide a jolt of excitement to the packaging, and let the customer truly see the results of their hard work.
When introduced to the product, we marvelled at the colour differences between each of the different honeys. Buried behind a label, we first suggested a clear jar/label, allowing the hues to shine through. Once the jar design was completed, we create a simple picket fence design for the box, which would further allow the different colours to be seen. In the end, we like to think that we brought a light, fun personality to both the jars and the package, and unique twist to honey packaging design.