Owning the domain winnipeghomes.com for the better part of a decade, realtor Blair Sonnichsen expressed his desire to take proper advantage of his acquisition, clarifying the often-intimidating process of buying and selling property to the public at large. His vision was that of a friendly hub, packed with accessible information.
Positioning the Winnipeg Homes brand outside of the industry norm was relatively obvious — use bright and friendly design. Execution took more careful thought, especially when considering the various audiences looking to invest in Homes, Condos, Rural/Farms, Developments, and Office Listings. Our solution involved the creation of individual cut-outs, depicting scenes for each target audience. Using primary colours, sunny skies and green grass to formulate brand imagery, we extended the brand by supplying brand imagery for the website, outdoor advertising, business stationery and online social media pages.