Having spent many years in business, Jayme had long outgrown her initial brand. Her logo, alongside her website, did not accurately represent her photography, nor her experience, and the overall tone misconstrued her work. Our goal was to capture her beautiful work and reflect it back to the public through a set of branded materials, including a custom website.
Taking cues from the nature and geography of Jayme's location in central Canada, we built a logo out of florals and hand-drawn deer antlers, extending her brand by providing motifs to be used gently throughout her brand materials. Carefully selecting a palette of moody blues and burgundies, we orchestrated a set of handmade watercolours to use throughout her website, business cards and social media pages, creating a custom look that showcases both her photography and her personality.