Projects

Tara Whitney, Photographer

Location:Orange County, California, USA
Services:Brand Identity

A talented family portrait photographer, Tara Whitney’s joyful, original work originates from Orange County, California. Her focus is simple; capture families in their happiest, most comfortable moments, and produce an honest reaction, providing keepsakes for generations to come.

Concept
Tara came to us with one sentiment; ‘I need to grow up my brand.’ While happy and attractive, her brand was at risk of going stale, and misrepresented her work as juvenile, when in fact it is nuanced and full of charm.

Solution
Conducting several face-to-face meetings, we recognized the wonderful, kind personality Tara possessed. We instantly decided to push forward with an approachable, engaging brand, reflective of these qualities and suitably derivative of the culture and attitudes of the West Coast (particularly the vintage signage). We chose an easy-going colour palette to accent her work, and set-up multiple options for brand usage, including a variable in which the logo is reversed, acting like a window into the soul of Tara's work.

Tara Whitney Photography Brand Identity - One Plus One Design Tara Whitney Photography Brand Identity - One Plus One Design Tara Whitney Photography Brand Identity - One Plus One Design Tara Whitney Photography Brand Identity - One Plus One Design Tara Whitney Photography Brand Identity - One Plus One Design Tara Whitney Photography Brand Identity - One Plus One Design Tara Whitney Photography Brand Identity - One Plus One Design Tara Whitney Photography Brand Identity - One Plus One Design