Our directive was to design 'not just another pretty blog', but an interactive website that stood out from it's competitors in it's sophistication and style, utilizing a strong UI to guide users through it's robust content.
By pairing a warm background palette of peach and cream with clean, sophisticated typography, we laid the groundwork of Swooned's brand identity. The logo was designed as a fresh, cliche-free take on a diamond, shaped as a custom heart (a special functionality designed to let users 'Swoon' throughout the website). Utilizing a strong grid structure and linear elements, we architected an engaging UI with orderly blog elements, including headline areas, comment sections, share icons and footers. The organization of Swooned's custom search feature, the Inspiration Gallery, was achieved through the use of large thumbnails and strong hierarchal type and image combinations, creating a consistent user experience from top to bottom.