In order to remain competitive, Buhler required an update in both branding and technology. Stale design and a 10+ year old website were causing negative perception, and longtime business partners needed to see that Buhler could not only keep up with the competition, they could exceed it.
Boasting a progressive new retail line of bedroom furniture, in addition to their classic line, our objective was to create clutter-free brand materials, including a 236 page print catalogue, custom MailChimp templates, and of course, a new website. Utilizing spacious design, fine type and conservative colour based on their product swatches, we were able to create a successful brand re-fresh, seamlessly translated throughout print and digital mediums. Working together with local studio ThinkShift, we were able to create a mobile-compatible website with a custom back-end database, housing approximately 100 individual products and their associated swatches, dimensions and dual-language descriptions, all easily editable for ongoing product additions and subtractions.