Projects

Andrea Pelletier

Location:Winnipeg, Manitoba, Canada
Services:Brand Identity + Website Design

Creating custom clothing is an absolute joy for Andrea Pelletier, and it shows in her work. With a flair for the unexpected, her pieces are at once eclectic and fashion-forward, a direct reflection of her marvellous personal identity.

Concept
In business part time for 5 years, Andrea decided to kick it into high gear in the spring of 2013. Wife to a tattoo artist, Andrea is herself a walking piece of art, bubbling over with energy and inspiration. Lacking an effective online presence, she required a brand representative of her uniqueness and enthusiasm, and most importantly, her skill set.

Solution
Our design solution was a two-pronged approach. First, borrow from the fertile world of sewing visuals through the use of tags, patterns and pins. Second, capture Andrea in a comfortable setting, allowing her personality to shine through a series of brand photographs to be featured on her website. Joining these elements together with a strong UI structure produced effective results, allowing Andrea to make an immediate impact with first time customers.

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